How to create a new pattern of linkage development

In recent years, driven by the strong growth of regional economy, the printing industry in the Yangtze River Delta has developed rapidly, becoming the focus of attention in the global printing industry. However, due to the influence of historical and other factors, the pattern of printing and related industries in the Yangtze River Delta has not been able to make an effective breakthrough, which has become the "bottleneck" for the further development and expansion of the printing industry in the region to a certain extent. Then, taking advantage of the strong east wind of the eleventh five year plan, how can the printing industry in the Yangtze River Delta break through the barriers and effectively realize the linkage development in the next five years? As the saying goes, we should suit the remedy to the case. Taking a comprehensive view of the current situation of the printing industry in the Yangtze River Delta, the main factors that hinder the further development and expansion of the printing industry in this region are: there are some deep-seated contradictions and defects in the printing and related industries in this region, and the lack of effective coordination mechanism makes its overall competitiveness weak, the degree of industrial intensification is not high, structural convergence, market segmentation and price reduction competition. However, in recent years, with the activity of the overall regional economic environment, the printing industry in the Yangtze River Delta has shown a momentum of rapid development, and its competitive advantage has gradually emerged, facing rare development opportunities: first, the overall economic prosperity. As Shanghai has become an increasingly prominent economic center in the Asia Pacific region, the Yangtze River Delta region represented by Shanghai has become a strategic place for international capital to enter China's inland market; The private economy in Jiangsu and Zhejiang is extremely active, with a strong desire for growth and development space. The prosperity of the external economy not only brings capital and advanced management concepts, but also brings a huge market, which provides favorable conditions for the development of the printing industry. Second, the location advantage is obvious. As the Asia Pacific Center and global procurement center of many multinational enterprise giants have moved eastward and settled in the Yangtze River Delta region led by Shanghai, the global packaging and printing business demand potential is huge. Many foreign-funded enterprises may entrust all or part of the global printing business to local enterprises for the consideration of rational allocation of resources. Unlike Hong Kong's order taking, which is popular in the Pearl River Delta, mainland production and operating costs are relatively low. The hinterland of the printing industry in the Yangtze River Delta is also broader than that in the Pearl River Delta. Third, it has a deep humanistic foundation. Due to historical reasons, the Yangtze River Delta has always been China's business center, with a long and profound cultural foundation, a relatively complete variety of education and training systems, abundant talent resources, and high professional quality. It is relatively easy to cultivate and obtain dual talents who understand printing and have a good foundation in foreign languages. Fourth, advanced technology and equipment. Printing enterprises in the Yangtze River Delta region adopt special processes and special equipment, and their printing equipment is close to the world's advanced level, and their technical capabilities are also constantly improving. In addition to relatively low labor costs, printing enterprises can fully serve the local market while moving towards internationalization and constantly enhance their competitive strength. It is particularly important to build a new printing highland in the Yangtze River Delta, which is the need of the development of the Yangtze River Delta. First of all, the traditional cultures in the Yangtze River Delta blend with each other, removing the obstacles to interaction. The geographical location of the Yangtze River Delta and the local customs, living habits and language communication formed by cultural accumulation come down in one continuous line. Integrating into the urban economic circle enables the governments of all parties in the Yangtze River Delta to reach a consensus on the distribution of ideas and interests, without obstacles. Secondly, the convenient transportation network has opened up a green channel for cooperation in the Yangtze River Delta. The Yangtze River Delta has obvious transportation advantages, including Expressway connection, rail and railway connection, waterway shipping and port access, and air flights. It has established a good circulation environment and is opening up a convenient green channel for the development of the printing industry in the Yangtze River Delta. Thirdly, the long-term cooperation experience has laid a solid foundation for the joint development of the Yangtze River Delta. The Yangtze River Delta has a long history of economic cooperation and has a long history, which has laid a good foundation for the linkage development of the printing industry in the Yangtze River Delta. Of course, it is not easy for regional industries to achieve coordinated development. All regions must unify their thinking and work together, starting from the basic work: first, we must conduct sufficient research and evaluation. That is, all localities should clarify the detailed situation and respective advantages of the printing industry, and jointly identify the main obstacles restricting the development of the printing industry in the Yangtze River Delta. This not only provides a basis for formulating the cooperative development plan of the printing industry in the Yangtze River Delta, but also accumulates resources for the long-term development of the industry. Second, we should formulate regional cooperation and development plans. That is, on the basis of full investigation, research and analysis, formulate the cooperation and development plan of the Yangtze River Delta for the reference of relevant departments and enterprises. Third, establish three systems. That is to establish a meeting system for the administrative heads of government departments to check the progress of work and make corresponding decisions; Establish the coordination system of the office, communicate information, study problems and put forward suggestions; Establish the system of "annual meeting on the cooperative development of printing industry in the Yangtze River Delta", and discuss new situations and problems in turn every year. Fourth, give play to the role of the printing association. The printing industry in the Yangtze River Delta cooperates closely, and a lot of specific work depends on the printing association. Therefore, we should give full play to the role of local printing associations to build a bridge between the government and enterprises, and the printing industry management department should give more support and support to the printing association. Then, specifically to the operational level, how can the printing industry in the Yangtze River Delta achieve linkage development? There are three options: first, strengthen the interaction between printing enterprises in the Yangtze River Delta economic circle. In recent years, the "Yangtze River Delta printing center" with Shanghai as the center has provided a huge space for the development of the printing industry by virtue of its solid economic foundation, good shipping conditions, deep cultural background in the south of the Yangtze River, and many multinational companies landing on the beach. Therefore, printing enterprises should seize the opportunity to realize all-round interaction between industries through asset connection, technical exchange, business expansion and other channels, and establish large-scale printing enterprises with strong competitiveness, so as to promote the development of printing enterprises in the Yangtze River Delta. The second is to support the strong and excellent, and speed up the professionalization and collectivization of printing enterprises. The development of the printing industry should pay attention to the replacement of spare parts, which leads to many problems in the use process of users, such as modeling, specialization and collectivization; Through mergers, mergers, joint-stock reform and other forms of asset reorganization of printing enterprises, completely changing the small-scale, scattered and family management of enterprises; Build a number of modern large-scale enterprise groups with prominent main businesses and considerable scale and competitiveness. On the one hand, they will participate in local and cross regional competition, and at the same time, they will also drive the development of small and medium-sized enterprises. Third, actively promote the technological progress and technological transformation of the printing industry. Whether the printing industry can continuously reduce production costs and improve quality mainly depends on whether printing enterprises attach importance to technological progress. All kinds of printing enterprises should make full use of the preferential policies given by the state to promote the development of enterprises in the direction of "digital networking before printing, multi-color and efficient printing, exquisite automation after printing, and high-quality serialization of equipment", and constantly improve the production, technology, process and management level of enterprises, so as to meet the higher requirements of the society for the printing industry. It is worth noting that, like other regions around orthopedics and implants, how to achieve sustainable development of traditional printing enterprises is also an important problem faced by the printing industry in the Yangtze River Delta. Then, how can the current traditional printing industry stand out from the siege and develop healthily? First, institutional innovation. Traditional printing enterprises must seize the favorable opportunity of the current cultural system reform and the development of cultural industry, according to the requirements of establishing a market economic system, learn from the successful experience of restructuring and reorganization of other industries, realize the diversified transformation of a single state-owned property right as soon as possible, form a corporate governance structure in the enterprise system, and establish a modern enterprise system to meet the development requirements of printing enterprises under the conditions of market economy and high technology. Second, technological innovation. For the vast majority of traditional printing enterprises in the publishing industry, facing the challenges and opportunities brought by IT technology, building digital workflow and transforming traditional process flow with CTP technology have become professional providers of comprehensive information dissemination solutions for data management, processing, transmission and production services. This is a more important and urgent technological innovation topic at present. Thirdly, we should refine the management. At present, the ordering requirements of multiple batches, small batches, short cycles and high quality, as well as the low prices caused by fierce market competition, must require enterprises to implement standardized, immediate feedback and immediate correction of controllable management methods for human, financial and material resources in the whole business process from contracting business to settlement of payment, otherwise they will not be invincible in the market competition. Finally, we should build a team. Because the system and mechanism of the traditional printing industry are relatively behind the requirements of the development of market economy, the non market employment and salary system leads to a serious brain drain, and the establishment of a high-quality staff team has a long way to go. Therefore, on the basis of system innovation and mechanism improvement, it is a major problem that traditional printing enterprises must face and urgently need to solve to speed up the training and introduction of enterprise management backbones represented by professional managers, enterprise management backbones represented by financial planning and human resource development, and enterprise technical backbones represented by technicians and senior technicians, so as to form a backbone team of enterprise management, management and operation, So as to ensure the realization of the sustainable development goal of printing enterprises. In short, the Yangtze River Delta region should establish a mechanism for the coordinated development of the printing industry as soon as possible, carry out overall planning and linkage development; Give full play to the advantages of comprehensive strength, highlight the characteristics of strong comprehensive printing ability, speed up the adjustment of industrial structure, and build a backbone enterprise with world advanced level. At the same time, in order to prevent the ups and downs of the development of regional printing industry, we must adhere to the scientific concept of development, take a positive attitude, take steady steps, and move forward in a down-to-earth manner. We should also adhere to market orientation, deepen reform, speed up the marketization process of the printing industry, break regional protection and administrative barriers, and promote the integration of the printing market, so as to combine the traditional tensile testing machine with the manual overflow valve to set the system pressure, and build the Yangtze River Delta region into an advanced printing base with the strongest comprehensive ability in China

source: China Publishing