How to curb the soaring of tinplate
China's metal packaging industry started during the "sixth five year plan" period and is still an emerging industry. However, in the past two years, it has encountered an unprecedented trough and fell into a difficult situation. All this is "attributed to" the continuous "soaring price of tinplate, the most important raw material in metal packaging materials -" the flower of the iron and steel industry "
"if the intensity is not enough, the flowers will bloom and fall." In May, 2002, before anti-dumping, the ton price of tinplate based on the thickness of 0.2mm tin coating 25 # was about 5400 yuan. By the end of February 2003, the ton price had reached 7000 yuan. In the fourth quarter of 2004, it has risen to 9500 yuan, tons. The most worrying thing is that experts predict that the tinplate market will remain volatile in 2005. Such a "Crazy" price rise has made downstream enterprises that "the cost of tinplate accounts for 70-80% of the packaging cost" cry helplessly "who is busy for a hard year!"
there is no doubt that the sharp increase in costs has rapidly increased the pressure and risks of metal packaging enterprises, and has reached the edge of unsustainability. Some enterprises describe their situation as "desperate, desperate, desperate to survive; dead attack, dead stand, dead look for life." This shows how helpless entrepreneurs are. In the face of the cruel reality, relevant people in the industry made a more incisive analysis: the metal packaging industry once gritted its teeth to maintain the stability of the industry at the expense of itself in order to ensure the healthy, stable and sustainable development of the industry; But in the long run, this method can only be used as a short-term temporary response. With the continuous high price of tinplate, the potential and financial resources within the packaging industry have been exhausted, which will inevitably lead to cost transfer. The sharp increase of cost is a great profit reducing factor for metal packaging enterprises. At present, the price of metal packaging industry is difficult to increase in the short term, and the packaging cost is facing an overall increase, which brings unprecedented challenges and tests
how to solve the problem? This has become the most concerned issue in the metal container industry and even the whole packaging industry
follow the rules of the game of market economy
metal packaging enterprises should have a correct and brand-new understanding on the development concept. The price law of market economy cannot be violated, and the market demand determines the market price. The rise in the price of tinplate is due to the rise in the price of upstream products such as raw boards, tin and transportation; The market supply is insufficient, and the scarcity of goods is more expensive, which leads to the rise of water and boats. This is the law of value. In this case, it is useless to find the "mayor" and "minister". The only way to solve the difficulties is to find the market and follow the rules of the market economy
adhere to the idea of "one game of the whole country"
Senior Managers in the industry must adhere to the idea of "one game of the whole country". Facts show that the upstream price rise is not only the result of interests, but also the temptation of international tinplate market places; The price rise in the midstream is caused by vicious competition due to the shortage of supply and holding money for purchase; It is difficult for downstream prices to rise, so we can only sigh and complain. People of insight in the industry are very clear that there are unstable factors lurking in the pursuit of profits. When downstream enterprises, such as food, chemical industry, medicine, oil, beverage, canning, beer and cosmetics, are so crowded that they can no longer digest themselves, they can only release to "God" - consumers. The final evil result is "collapse". In the end, "no one has a good day". Realizing this kind of phenomenon is the phenomenon of trapped oil, and common prosperity has become empty talk. Therefore, metal packaging containers and related industries have high hopes for the government to strengthen macro-control and macro guidance
carry out "integration" to the end
metal packaging container enterprises urgently need to seek vitality fundamentally through "integration". "Integration" is a difficult problem and an old topic, but we must "carry out 'integration' to the end!" It has been three years since we joined the WTO, and foreign businesses have successively entered the Chinese market. The new processes, new technologies and new equipment they adopt have great competitive advantages. On the contrary, our metal container industry is still "large and complete" and "small and complete", with scattered forces and backward technology, which cannot compete with it. If such a situation cannot be formed through "integration" in the tide of market economy as soon as possible, it will inevitably not be eliminated. It is gratifying that at present, some domestic metal packaging container enterprises have begun to embark on the road of "integration", such as Hangzhou COFCO, Beijing org, Shanghai Ziquan, Haikou coconut, Fujian Shengxing, Fujian Jiamei, Shanghai Meilin, etc., which have embarked on the road of healthy development through "integration"
relying on "technology alliance" to take the road of scientific and technological innovation
"monopoly" violates the "rules of the game" of market economy; "Price alliance" is at best an expedient measure of "curing diseases but not saving lives". The packaging technology association is eager to serve the enterprises with enthusiasm, hoping to help the enterprises overcome the difficulties with the "price coordination Convention". Its spirit is commendable, but it can not solve the fundamental problems. The experience of other industries can be used for reference. For example, the once popular "automobile alliance", "color TV Summit", "air conditioning self-discipline", "ticket announcement" and "unified price of dairy products" are all kinds. However, no one can achieve the goal. Some people portray this behavior: "when signing the agreement face-to-face, playing tricks behind it, the voice of the alliance has not yet been implemented, and the vicious price reduction is resurgent." Therefore, the packaging industry must not go back to the "price alliance"
we don't agree with merchants to engage in "price alliance", but we advocate "technology alliance" among enterprises. The so-called technology alliance refers to that enterprises do not block, monopolize, transfer with compensation, exchange what they need, share information, make common progress, and achieve "win-win". Intel and Hewlett Packard, the internationally famous chip developers, are not calculating how to eat each other in the competition. Instead, they transfer the developed advanced technology through paid joint efforts to overcome numerous difficulties, strive to globalize and maximize the social benefits of advanced technology, and work hand in hand with their competitors to make common profits. On the contrary, Microsoft's technology monopoly has not only offended the American public, but also been sneered at by the industry around the world. Zhang Ruimin, the "leader" of Haier Group, benefited from the "technology alliance" with the world's "experts", and introduced the "Haier" brand refrigerators, color TVs and other products to the country, selling well in the world. "Wanjiale" and "vatti" are the pacesetters in China's combustion and other industries. It is through the "technology alliance" that they complement each other and lead the consumption trend, which has been well told. These successful examples should be models for our packaging industry to learn from
"the scenery should be long-term and eye-catching". We should be more optimistic about the prospects of the metal packaging industry. Considering the considerable progress of the packaging industry since the reform and opening up, there is no reason to be pessimistic. The only way to solve the problem is to adhere to the "scientificoutlookondevelopment" and embody the guiding ideology of the national development of "circular economy" in the packaging work. The top priority is still to practice hard, innovate constantly, improve technology, reduce costs, promote the upgrading of products, and enhance their competitiveness. The working conference of the metal container industry of China Packaging Association focuses on how to tap the talents of enterprises, rely on scientific and technological progress, promote the use of new processes, new technologies and new materials, and resolve the difficulties brought by the rise in the price of tinplate to enterprises. By reducing the consumption of tinplate, developing other alternative materials, enhancing the awareness of recycling, saving resources, and reducing the adverse impact of tinplate on the packaging industry due to resource shortages and rising prices due to the use of digital displays and some electronic components. Undoubtedly, this is the right choice to overcome the immediate difficulties and realize the "dream of a powerful packaging country"
source: China's packaging industry